Conflict Policy and Advertising Agency–Client Relations: the Problem of Competing Clients Sharing a Common Agency
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چکیده
منابع مشابه
Coordination of Information Sharing and Cooperative Advertising in a Decentralized Supply Chain with Competing Retailers Considering Free Riding Behavior
This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...
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Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
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to discuss my point, i have collected quite a number of articles, anthologies, and books about "wuthering heights" applying various ideas and theories to this fantastic story. hence, i have come to believe that gadamer and jauss are rightful when they claim that "the individaul human mind is the center and origin of all meaning," 3 that reading literature is a reader-oriented activity, that it ...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2011
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000033